Online presence has never been so important in business, as potential customers will get first impressions of your business and decide whether you are the right choice for them. You will want your business to be showcased properly online, and an important element of this is online reviews. If your existing customers post their experience with your business online via Google reviews, it can showcase the level of service you provide and attract new customers. Find out more about the range of benefits online reviews can have…

Build trust

Online reviews are essential to building trust with your target audience. If your potential customers can see that others have had a positive experience with you and you are recommended by many, they will be more likely to trust you with this responsibility. Having a large number of online reviews will increase your credibility and authority online and could lead to more potential customers converting.

Drive enquiries

There is a clear correlation between the amount of positive online reviews you receive and the number of enquiries you will generate. If a potential customer can see that your company is respected and many people have already had a positive experience with you, then they will have less hesitation in making an enquiry and contacting you. If you are not generating many enquiries, it may be worth contacting previous customers and encouraging them to leave a review.

Increase visibility

As most of your potential customers will be using popular search engines such as Google to search for your services, it is important that you appear in the results of these search engines to catch their eye. These search engines will use your credibility to decide how visible you should be in their search results. Having more reviews will help you to appear in the top search results for businesses in your area for your specific service. Being more visible to your customers will help you to generate more enquiries.

Improve sales

A positive reputation for your business online will almost certainly lead to improved sales figures. Due to the positive impact that online reviews can have as we have mentioned above, such as increased trust, more visibility, and more enquiries, all these factors will result in increased sales. If potential customers like what they read in their reviews, they are much more likely to choose you over competitors.

Communicate with customers

Not only can they allow you to attract new customers, online reviews also give you the opportunity to communicate with your existing customers and collect feedback for your services. You will be able to reply to any reviews you receive, so that you can offer a resolution to unhappy customers, or thank your happy customers for their positive comments. Responding to reviews can also showcase that you are proactive and always looking to improve your services, another positive sign to potential customers.

Online reviews can help you to increase your visibility and generate enquiries, which are particularly beneficial if you are a start-up or small business. If you require support managing your finances, you can rely on our expert accountants at Omer & Company. We can support start up businesses to help them navigate these preliminary stages. Speak to us by calling 020 8850 0700 or email